Michael Jeffrey Jordan, as he cordially introduced himself in a Charlotte court on Friday, stated that his drive to win and novelty within the sport emboldened his effort with 23XI Racing to “challenge” Nascar over alleged violations of antitrust rules.
The owner disclosed financial and corporate details of his 23XI team, revealing he put in $40 million of his personal wealth into the Cup Series operation co-founded with partner Polk and driver Hamlin.
“Someone had to step forward,” Jordan said during testimony. “I was a new person, I had no fear. I felt I could challenge Nascar in its entirety. From my perspective, the sport required examination through a new lens.”
The heart of the case involves the expiration of a 2016 agreement where Nascar granted each team a “charter”. This system mirrors other major leagues with separately owned franchises, such as the Charlotte Hornets or the Carolina Panthers. This deal was set to expire in 2024 when Nascar insisted on teams renew their charters.
Jordan testified for about sixty minutes and left the court to a media frenzy, with onlookers and reporters vying for a view or a photo of the sports legend.
23XI Racing is leading the full-court press along with another racing team for Nascar to change a business model Jordan said is unlawful to maintain excessive control.
For Jordan and and Heather Gibbs, who preceded Jordan, are details from last September. Gibbs described a frantic and emotional six hours where the racing circuit informed teams they had to sign a contract extension. The document consists of 112 pages outlining team compensation and a guaranteed spot in Nascar-sponsored races.
Jordan explained that 23XI and Front Row Motorsports decided their only feasible option was to decline to sign that 112-page package and take the issue to court. The other 13 organizations signed the agreement.
The team owners approached Nascar about potential amendments or extension options. Nascar wasn’t talking, according to his testimony.
But in the end, the pushback against what he saw as a financially unsustainable model was driven by the familiar goal for Jordan: Winning.
“Denny convinced me adding a third car improved our chances to win,” he said, sharing that he purchased another franchise late in 2024 for $28m amid the legal dispute. “So I dove in.”
Heather Gibbs detailed her request for permanent charters, submitted in a formal letter to Nascar. She said the pressure of the contract signing demand was problematic.
According to her, the team founder first attempted to call and talk Nascar out of demanding signatures, but Nascar’s leader declined the request.
“Don’t do this to us,” Heather Gibbs said was the message to Nascar’s leadership. She said France replied, “If I wake up and I have 20 charters, I have 20. If I have 30, that’s the number.”
A tech journalist and VR specialist with over a decade of experience covering emerging technologies and digital culture.