British Designer Antony Price, Renowned for Styling David Bowie and Duran Duran, Passes Away at Age 80.

British fashion designer Anthony Price with singer David Bowie
British fashion designer Anthony Price (L) with singer David Bowie (C) and his wife Angie Bowie at King's Cross station in London in 1973.

Fashion legend Antony Price, the visionary British fashion designer responsible for many legendary styles favored by artists from David Bowie to Roxy Music and even royalty like Queen Camilla, has died at 80 years old.

His reputation was built on his defined forms and dramatic aesthetics, including the light-hued ensembles that featured in the pop-rock group Duran Duran's classic music video for "the song Rio".

"They honored him as a 'visionary' and a 'kind, intelligent and razor-witted friend,' the band released a statement on social media."

Price's death comes shortly after he debuted his newest line in London, which was his first major show in over 30 years. Singer Lily Allen walked in a dress evoking the notorious black velvet "revenge dress" once worn by the late Princess Diana.

A Pioneering Career

A native of Yorkshire, born in 1945, Price headed for London in the early 1960s to enroll at the prestigious Royal College of Art.

Upon completing his studies, he commenced his career designing men's fashion at Stirling Copper and was responsible for the body-hugging, buttoned trousers that rock legend Mick Jagger famously wore during The Rolling Stones' "Gimme Shelter" tour in 1969.

He launched his own brand in 1979 and presented his inaugural collection a year later. The show was launched by outfits on model Jerry Hall, who later wore the bridal gown Price specifically designed for her marriage to Sir Mick Jagger.

Collaborations with Icons

A frequent collaborator of musical chameleon David Bowie, Price was the mind behind the memorable jacket the artist wore for his "As The World Falls Down" music video in 1986.

His signature ability to merge menswear and womenswear along with his masterful technique in designing body-hugging looks cemented his status as a "true original," in the words of the British Fashion Council.

During the nineties, he commenced designing pieces for Camilla, now Queen Consort, which included a number of outfits for her tour of the United States after becoming Duchess.

With a vocation that covered over fifty years, Price presented his final runway show in London recently in collaboration with the label 16Arlington.

  • Sculpted Silhouettes: The core of his aesthetic.
  • Theatrical Flair: Influencing music videos and stagewear.
  • Gender-Fluid Fashion: Merging menswear with womenswear.
  • Working with Stars and Royalty: Spanning iconic musicians and members of the royal family.

The industry says farewell to a authentic original whose influence on style and culture remains deeply ingrained.

Rebecca Smith
Rebecca Smith

A tech journalist and VR specialist with over a decade of experience covering emerging technologies and digital culture.